Throughout history, the greatest and most memorable brands have successfully utilized imagery, advertising, and product design to create a detailed brand image in the minds of consumers. Harley Davidson, Apple, Disney… they all have very distinct emotions and personalities attached to them. In the same way, event planners are expected to create an image, a brand, and an idea around an event that goes beyond one night: an experience that builds on all the senses and resonates with guests before, during, and after the event itself. More than just a passing fad, experiential marketing and creating full guest experiences is at the core of the current event industry. It isn’t just a “thing”… it is everything.
With businesses in every industry utilizing events to connect and build relationships with their clients and networks, how do you make your event stand out? Industry experts weigh in on their top tips for turning an average event into an epic experience.