Events come in all shapes and sizes, from intimate client banquets to extravagant ticketed galas, but the tools and timeline of how you promote those still follows the same path. By promoting your event in a designed, curated way you can build a brand for your event at each touchpoint, which in turn allows and empowers your network to spread the word with consistency and confidence. From the save the date to the final tweet, here are some tips on how to make the most of your event promotion.
Save the Dates + Announcements
Create a buzz for your event by creating a Save the Date or Announcement to get the word out. This sparks your guest’s attention and gets them thinking about the upcoming event. As an added bonus, save the dates allow calendar integration so that guests can instantly mark the event in their calendar applications with just the click of a button.
Make the Invite Simple + Beautiful
The purpose of any public event invitation should be to create intrigue and to offer compelling benefits to the reader which makes them want to click through to the details page and RSVP “Yes”. Keep the face of the invite simple and to the point, highlighting only key information and benefits. We suggest including only:
- Name of the event
- Host (if applicable)
- Venue name
- Date and time
- Key benefits, i.e. hosted food and drink, live music, takeaways, certifications, etc.
Especially when sharing your event on social media it is important for potential registrants or guests to quickly glean all the benefits and pertinent information.
Include Relevant Details
To keep your invite free of clutter, utilize the Details Page to include additional important event information. By using a combination of pre-populated sections ( Location, Hotel or Attire) and your own custom sections (Transportation, Guest Speakers, Sponsors) you are able to easily organize details for guests.
Make Registration Easy
Value your guest’s time. By using simple, beautiful design and clearly outlining details and benefits alongside the Greenvelope intuitive interface, registering only takes a matter of seconds. All of Greenvelope mailings can be viewed on desktops, laptops, tablets and mobile devices making it easy for your guests to view your event details and RSVP from home, work, or on-the-go. Additionally, if you are allowing plus 1’s at your event, you can choose to require their name and email address to further grow your contact list for future events and outreach. Also, to make sure you aren’t managing contacts in multiple places, avoid collecting RSVPs on multiple platforms (i.e. requiring guests to RSVP through Greenvelope and Facebook). Only allowing RSVPs in one place not only makes your life easier, but also makes sure your guests aren’t confused about whether their spot is confirmed.
Increase awareness and registration for your event by sharing on social media and empowering your audience to share as well. Social media allows you to reach new customers and build your network by maximizing your reach to targeted audiences and your invitee’s networks. Through Greenvelope, you are able to easily create customized direct links to your Save the Dates, Announcements, and Invitations. It is up to you whether that link directs followers to the invitation itself or directly to the registration page. Your custom direct link is then able to be shared on Facebook, Twitter, Linkedin or your own website.
Give it a Boost
Whether your event has a $10 advertising budget or $10,000, social media advertising is a great option to increase awareness and registrations from your followers and their social networks. If you’re new to advertising or boosting reach on your social posts, Hootsuite offers a quick run-through of advertising on the various platforms here. Include a brief description of the event, a compelling photo from last year or of the invitation itself, and your custom link. Now, all you need to do is choose your audience, set your timeframe and budget, and watch those registrations grow.
Ready to start promoting your events with confidence and ease? Email us at email@example.com to learn more or start a trial for yourself here.