Effective marketing requires inspiration, creativity, and a great deal of time (especially when it comes to email!) When strong content is achieved, you want it to be seen. A common question we receive from business owners and event professionals is how to increase open rates. Below are some simple tips you can incorporate into your emails to ensure your event marketing efforts get the best results through Greenvelope.
It sneaks up on you. That moment when summer has passed and the days seem abruptly shorter. Mornings become still and quiet and you realize your commute to work will soon be cold and frosty. But with that change comes the cheer of the holiday season and a perfect opportunity to stay connected to clients, customers, employees, and business prospects.
In the rush of holiday card and holiday party madness, we have a simple solution to help your brand stand out and be easily recognized. All of our cards and invitations are fully customizable and come complete with a stylish, matching digital envelope. One of our favorite features is the customizable stamp, which offers an easy solution to ensuring consistency within your brand. Easily upload your company logo as the stamp and you’re on your way to sending festive and branded holiday greetings. Here’s how! (Bonus: You can add your logo to the invitation too!)
 
We hope this feature provides you with some inspiration. Check out our Holiday Collection here and get started on this year’s holiday cheer!
Events come in all shapes and sizes, from intimate client banquets to extravagant ticketed galas, but the tools and timeline of how you promote those still follows the same path. By promoting your event in a designed, curated way you can build a brand for your event at each touchpoint, which in turn allows and empowers your network to spread the word with consistency and confidence. From the save the date to the final tweet, here are some tips on how to make the most of your event promotion.
Greenvelope.com clients obtain highest open rate in the industry, receiving a 68% average for announcements and invitation mailings across industries.
Does your company send invitations? How about announcements? Do you know how many of those are being opened, engaged with, or responded to? With Greenvelope Business Memberships, it has never been easier to send and track event invitations, announcements, and outreach that actually get opened.
Especially during the holiday season, getting your message in front of your audience is an uphill battle. With the onslaught of seasonal advertisements and promotions that bombard consumers from October through December, it isn’t surprising that seasonal email marketing often translates into white noise and wasted marketing dollars.
But what does that mean? That you should give up on seasonal promotions? Quite the opposite, actually. Instead of falling into a slump or getting lost in the crowd, take a page out of the Tipsy Elves playbook and implement a little bit of creativity to truly stand out in the inbox.
When designing their holiday email campaign, this one hits the mark in three important ways:    1. Surprising    2. Funny    3. Valuable
Greenvelope.com was founded in 2008 as a weddings-only product dedicated to providing couples with a premium digital stationery experience. Since then, we have steadily been adding new features, improving existing features on our website, and tailoring our offerings to match our clients’ needs. What we soon realized was that while customers were coming to Greenvelope.com for the beautiful designs, they were staying for the premium event management functionality. Thus began the fruitful  journey of  evolving from a wedding-specific website to becoming a premier international digital correspondence and event management solution for you, your next door neighbor, that local business down the street, as well as multinational corporations all over the globe. While this journey is never over, with the launch of our new ticketing, donation collection, and integrated event management services, we are thrilled to take this time to solve 4 event planning and management problems for both the professional and everyday event planner.
