On a Greenvelope digital card or a printed one, nonprofit holiday card wording to donors works best as a greeting, a specific thank-you, and a sign-off from a named person, with a seasonal wish and one true line about the work added when they fit, and no ask anywhere on the card. Choose a complete message below by giving relationship, by cause, or by tone and holiday, then adapt it to what your donor records show. The guide also covers what to leave off the card, subject lines, sample texts, and a mix-and-match bank of lines.
This guide recommends keeping the holiday card to thanks and nothing else. December is a busy month for appeals, and your year-end appeal still goes out; it goes out as its own message, on a day you choose around your organization's communications calendar. This guide is editorial advice, not fundraising, tax, or legal advice.
If you only need one complete message, start here:
Happy Holidays from all of us at [Organization]
Thank you for standing with [program or mission] this year.
With support from donors like you, we [approved action or result].
We hope your season is warm and restful.
With gratitude, [Name], [Title]
At a Glance
- Three parts every card needs: a greeting, one sentence of thanks, and a sign-off from a named person. A seasonal wish and one true line about the work are optional. Keep the whole message under about 60 words.
- No ask of any kind: no donate button, no giving levels, no gift amounts, no match deadline, no renewal reminder, and no P.S. that points to a giving page. Send the appeal as a separate mailing.
- Write to what your donor records show. A first gift, a monthly gift, or ten years of giving each deserves its own line; when you cannot confirm the relationship, thank the community of supporters instead.
- Use only results your organization has approved for public use, and describe each donor's contribution accurately.
- Write to the season or the new year unless a donor has told you what they observe, or your organization and its supporters share a faith.
- This guide recommends one of three windows: a Thanksgiving card for U.S. lists the week before Thanksgiving, a December card in the first two weeks of December, or a New Year card in the first two weeks of January, with at least a few days between the card and any appeal. For a specific holiday, plan around its date; for Hanukkah 2026, aim for arrival by December 3.
What Should a Nonprofit Holiday Card to Donors Say?
For a Greenvelope holiday card to donors, start with a greeting and a specific thank-you, and end with a sign-off from a named person. A line about the work and a seasonal wish are optional; add them when they fit and when the line about the work is one you can stand behind. The design carries the season, so the words only need to carry the thanks.
| Slot | What goes there | Example |
| Greeting | Happy Holidays, Season's Greetings, Happy Thanksgiving, or Happy New Year, with the organization's name | Happy Holidays from all of us at [Organization] |
| Thanks | One sentence that names what the donor did: gave, stayed, volunteered, sponsored | Thank you for your monthly gifts this year. |
| The work (optional) | One approved result or one plain description of the program, written as a complete sentence | With support from donors like you, we [approved action or result]. |
| Wish (optional) | Rest, warmth, good company, a good year ahead | We hope your season is warm and restful. |
| Sign-off | A named person with a title, or the team by name | With gratitude, [Name], Executive Director |
| What stays off | Asks, donate links, gift amounts, giving levels, match deadlines, renewal reminders, tax language | (nothing) |
The examples below use brackets for the details only you know. Replace every bracket before sending, and read the finished card aloud once. If it sounds like something you would say to that donor across a table, it is ready.
Nonprofit Holiday Card Wording to Donors by Giving Relationship
Greenvelope's business holiday card collection gives you the design; your donor records give you the line that makes the card personal. Each message below fits one kind of supporter. Use one only when your records confirm the relationship, since a card that thanks someone for a monthly gift they stopped in March does more harm than a general one.
First-time donors
Dear [First Name],
Thank you for your first gift to [Organization] this year.
We're glad you're part of this work.
Wishing you a warm holiday season and a happy new year.
[Name], [Title]
Happy Holidays, [First Name].
We're so glad you joined us this year.
Thank you from everyone at [Organization].
[Name], [Title]
Monthly and recurring donors
Use the first message only for donors whose records show a gift every month this year; the second fits any recurring donor.
Dear [First Name],
Your gift has arrived every month this year, and we never take it for granted.
Thank you for being someone [program] can count on.
Happy holidays from all of us at [Organization].
[Name], [Title]
Season's Greetings from [Organization]
We're grateful for your monthly support of [program or mission].
Thank you for sticking with us.
[Name] and the whole team
Long-time donors
Dear [First Name],
You have been with [Organization] for [number] years now.
We're grateful you've been part of this work for so long.
Thank you, and happy holidays to you and yours.
[Name], [Title]
Major donors
A major donor's card comes from the person who knows them, whether that is a staff member, the executive director, or a board member, and it reads like a note. Mention something you would say in person, such as a visit or a conversation, and leave out the gift amount and any giving-level name.
Dear [First Name],
I keep thinking about your visit to [program site] in the spring and how much has happened since.
Thank you for believing in this work. It mattered more than I can fit on a card.
Wishing you and [partner's name] a peaceful holiday.
[Name]
Dear [First Name],
Thank you for a remarkable year of support and for the advice that came with it.
I hope the holidays give you some real time off.
Warmly, [Name]
Past donors who did not give this year
A card to a past donor thanks them for what they already did and says nothing about what they have not done lately. Skip "we miss you" and anything that sounds like a nudge.
Dear [First Name],
Your support helped build what [Organization] is today, and we are still grateful for it.
Wishing you a happy holiday season and a good year ahead.
[Name], [Title]
Volunteers and in-kind donors
Dear [First Name],
You gave us your Saturdays this year, and it showed.
Thank you for showing up for [program], week after week.
Happy holidays from everyone at [Organization].
[Name], [Title]
Happy Holidays to everyone at [Business Name]
Thank you for the [donated goods or services] this year. We're grateful for your generosity.
Warm wishes from all of us at [Organization].
[Name], [Title]
Board members
Dear [First Name],
Thank you for the late meetings, the hard questions, and the steady hand this year.
[Organization] is better for it, and so am I.
Have a restful holiday.
[Name]
A sponsor's card thanks the people, not the logo. A funder's card is a greeting, not a grant report, so keep outcomes to one approved line and send the reporting separately.
Dear [Contact Name] and the team at [Company],
Thank you for sponsoring [event or program] this year.
Your team's support helped us [approved result].
Happy holidays from all of us at [Organization].
[Name], [Title]
Dear [Program Officer Name],
Thank you for your partnership on [program] this year, and for the good counsel along the way.
Warm wishes for the holidays from the whole team at [Organization].
[Name], [Title]
Donors who gave in memory of someone
Use this message only when your records explicitly confirm a gift in someone's memory, and choose a quiet design over a festive one. If the record says only "tribute", use a general thank-you instead.
Dear [First Name],
We are thinking of you this season, and of [person's name].
Thank you for honoring [person's name] with your gift to [Organization]. It means a great deal to all of us.
Wishing you peace and good company in the weeks ahead.
[Name], [Title]
Donors who have included you in their estate plans
Dear [First Name],
Thank you for including [Organization] in your plans for the future.
It means more than we can say. We hope your holidays are full of people you love.
[Name], [Title]
Design pairing: for a message of four or five lines, Pine Frame Greeting by Hooray Creative frames a block of text with a hand-drawn pine and berry border, and Elegant Greenery by Robinson Creative House sets the wording inside a thin border wrapped in green leaves, with the gold shown as a digital effect. For templates, explore business holiday card designs on Greenvelope.
Donor Holiday Card Messages by Cause
A Greenvelope card to donors reads best when the line about the work sounds like your organization and no one else's. The eight causes below show how that line changes. Every result is a bracket on purpose: complete the sentence with a number or result your organization has approved for public use, or swap the line for a plain description of the program if no figure is ready.
Food banks and hunger relief
Happy Holidays from [Food Bank Name]
With help from neighbors like you, we served [approved number] meals this year.
Thank you for helping us provide food for our neighbors.
With gratitude, [Name] and the whole team
Animal rescues and shelters
Season's Greetings from [Rescue Name]
This year [approved number] animals went home with families, and supporters like you made that possible.
Thank you from all of us, two-legged and four-legged.
[Name], [Title]
Schools, scholarships, and education programs
Dear [First Name],
This fall [approved number] students started the school year with help from donors like you.
Thank you for opening that door.
Happy holidays from everyone at [Organization].
[Name], [Title]
Arts and culture organizations
Happy Holidays from [Theater or Museum Name]
Thank you for keeping the lights on and the doors open this year.
We're grateful for your support of [exhibition, performance, or program].
[Name], [Title]
Hospital and health foundations
Many people give to a health cause after a personal experience, and that story is theirs to tell. Thank the donor for supporting the program, and never mention their own care or a family member's. If any part of your list comes from patient records, have your privacy lead review it first; our guide to holiday card messages for patients covers that side.
Season's Greetings from [Foundation Name]
Thank you for supporting [program or fund] this year.
Your generosity helps our teams care for this community every day.
Wishing you good health and a peaceful season.
[Name], [Title]
Environmental and conservation groups
Happy Holidays from [Organization]
This year, supporters like you helped us protect [approved number] acres of [place].
Thank you for looking after this land with us.
Warm wishes for the new year.
[Name], [Title]
Faith communities and ministries
When your organization and its supporters share a faith, the card can say so. Match the greeting to the holiday your community keeps.
Merry Christmas from [Church or Ministry Name]
Thank you for your faithful giving this year.
We thank God for you and wish you a peaceful Christmas.
[Name], [Title]
Happy Hanukkah from [Organization]
Thank you for bringing light to [program] this year.
Wishing you eight bright nights with the people you love.
[Name], [Title]
Youth programs and community groups
Happy Holidays from [League or Program Name]
Thank you for giving [approved number] kids a place to play, learn, and belong this year.
We're grateful for you.
[Name], [Title]
Design pairing: Hand Lettered Greetings by Snow and Ivy, with playful hand-lettered artwork and lines of your own text beneath it, suits a community-facing cause, and Geometric Star by Bonjour Berry, a hanging star under strings of beads in blue, green, or orange, suits an arts or youth organization. Check which lettering is editable on any design before you plan your wording around it.
Donor Holiday Card Wording by Tone and Holiday
Greenvelope cards for Thanksgiving, the December holidays, and the New Year all take the same short message, so the choice here is about tone and timing. Pick the version that sounds like your organization on an ordinary day.
Warm and classic
Season's Greetings from [Organization]
Thank you for your generosity this year.
We're grateful for your support of [program or mission].
Wishing you joy and good company this season.
[Name], [Title]
Dear [First Name],
As the year winds down, we want you to know how much your support has meant.
Thank you for standing with [program or mission].
Happy holidays from all of us.
[Name], [Title]
Short and simple
Thank you for a year of generosity.
Happy holidays from all of us at [Organization].
[Name], [Title]
Thank you for everything this year.
Happy holidays from [Organization].
[Name] and the whole team
We're grateful for your support this year.
Happy holidays from [Organization].
[Name], [Title]
Thanksgiving cards for U.S. donors
Thanksgiving is a natural fit for a donor thank-you in the United States, and it arrives before the December rush. The business Thanksgiving card collection on Greenvelope is built around gratitude wording.
Happy Thanksgiving from [Organization]
When we count what we're thankful for this year, you're on the list.
Thank you for everything you have done for [program or mission].
[Name], [Title]
Dear [First Name],
As Thanksgiving approaches, we're thinking of everyone who supports [Organization].
Thank you for being part of this work.
Wishing you a peaceful holiday.
[Name] and the whole team
Design pairing: Gratitude Wreath by Signature Greenvelope shows a wreath above the word "Grateful", and Leaves of Gratitude by Signature Greenvelope frames a short message in layered leaves, in six colorways.
Non-denominational and season-focused
Warm wishes from [Organization]
Thank you for being part of this work.
We hope the season brings you rest, good food, and time with the people you love.
[Name], [Title]
Dear [First Name],
However you spend the last weeks of the year, we hope they are good ones.
Thank you for all you have done for [Organization].
[Name], [Title]
Design pairing: Modern Holidays by Jennifer Wick sets large "Happy Holidays" type over a painted wash in blue or red, which suits a list with many traditions.
New Year cards
A New Year card gives you a chance to thank donors for the full past year.
Happy New Year from [Organization]
Before the new year gets busy, we want to say thank you for the last one.
With support from donors like you, we [approved action or result].
Here's to a good year ahead.
[Name], [Title]
Dear [First Name],
Thank you for everything you did for [Organization] last year.
We're starting this one grateful, and you are a big part of why.
Happy New Year.
[Name], [Title]
Design pairing: Cheers To Another Year by Signature Greenvelope leads with bold "Cheers" lettering above a few lines of your own text. Greenvelope also groups business New Year's greeting cards in their own collection in the design browser.
From the executive director, the board chair, or the program team
Dear [First Name],
Thank you for supporting [program or mission] this year.
I'm grateful for your part in this work.
Happy holidays.
[Name], Executive Director
Dear [First Name],
On behalf of the board, thank you for your generosity this year.
We take the trust behind every gift seriously.
Warm wishes for the holidays.
[Name], Board Chair
Happy Holidays from the [program] team
We're the ones who get to put your support to work, so we wanted to be the ones to say thank you.
[First names of the team]
After a hard year
If the year brought a funding cut, a disaster, or a loss, say so plainly in a few words and let the thanks carry the rest. Describe the year only in terms your organization has already shared publicly.
Dear [First Name],
This was not an easy year for [Organization], and you stayed with us through it.
Thank you. It made more of a difference than you know.
Wishing you a peaceful holiday season.
[Name], [Title]
Season's Greetings from [Organization]
When things got hard this year, supporters like you showed up.
We won't forget it.
With gratitude, [Name] and the whole team
How to Thank Donors Without Asking: What to Leave Off the Card
A Greenvelope card can carry links on its text, its images, or any area of the design, and a donor thank-you is the place not to use them for giving. The test is whether a donor could read any line as a request. If so, move that line to your appeal.
| Leave off | Why | Write this instead |
| "Help us reach our goal by December 31." | It turns the thank-you into a deadline | Thank you for everything you made possible this year. |
| "Your gift of $500 helped..." | A gift amount on a card reads like a receipt, and anyone in the household can see it | Your generosity this year helped... |
| "As a Gold Circle member..." | Giving levels rank the thanks | Thank you for supporting [Organization]. |
| "A match is on, so your gift counts twice." | It is an appeal, even when it is good news | (save it for the appeal) |
| "It's time to renew your membership." | A reminder is still an ask | (send it separately, according to the membership's renewal date) |
| A Donate button or a P.S. with a giving link | The link is the ask, whatever the words around it say | A link to your annual report or a short thank-you video, or no link at all |
Two more things stay off. Keep the holiday greeting focused on thanks, and handle donation receipts and acknowledgments through your organization's usual process. And stories about the people you serve belong on a card only with their permission and in a form your organization has approved.
None of this means the appeal is unwelcome. Year-end giving matters. For this approach, send the appeal separately, a few days away from the card, so the greeting stays focused on thanks. For an event rather than a card, our fundraising event invitation wording guide covers how to state the ask clearly when the ask is the point.
Email Subject Lines and Text Messages for Donor Holiday Cards
Greenvelope delivers the card by email, or by text message in supported countries, so the email subject and any note above the card are part of the message too. Keep them as focused on thanks as the card. Where your sending setup lets you set the email subject, use one of these.
Email subject lines:
Thank you from all of us at [Organization]
Happy Holidays from [Organization]
A holiday thank-you from [Name] at [Organization]
With gratitude this season, from [Organization]
Happy New Year, and thank you
Avoid subject lines that sound like the appeal the donor is expecting, such as "Your year-end impact" or "Before December 31".
A short note above the card: the email that carries the card can open with a line of your own, and Greenvelope's Insert Personalization can fill in each donor's first name, with fallback text such as "Friend" for any contact without one.
Dear [First Name], thank you for supporting [Organization]. Wishing you a peaceful holiday season. [Name]
Sample texts for a personal follow-up: these are messages a staff member or board member writes and sends from their own phone, using that donor's personalized card link copied from the donor's row in the Send step. Copying a personalized link is unavailable in Trial Mode, and each link belongs to one contact, so never reuse it for someone else. Text only donors who gave you a mobile number and would expect to hear from you that way.
Hi [First Name], it's [Name] from [Organization]. Here's a holiday thank-you from our team: [link]
Happy holidays from all of us at [Organization]. A thank-you card for you: [link]
[First Name], thank you for everything this year. Here's a card from the team: [link]
Mix-and-Match Lines for a Donor Holiday Card
On a Greenvelope card, you replace the sample wording with your own, so you can build a message from the lines below: one opener, one thank-you, and one sign-off, plus a line about the work and a wish if they fit.
Openers
- Happy Holidays from all of us at [Organization]
- Season's Greetings from [Organization]
- Dear [First Name],
- Warm wishes from the [program] team
- Happy Thanksgiving from [Organization]
- Happy New Year from [Organization]
Thank-you lines
- Thank you for standing with us this year.
- Thank you for giving, and for giving again.
- We don't take your support for granted.
- Thank you for trusting us with your gift.
- Thank you for supporting [program] this year.
- Thank you for being part of this.
Lines about the work
- With support from donors like you, we [approved action or result].
- Together, donors like you kept [program] running all year.
- This year, supporters like you helped us [approved action or result].
- This year's work started with people like you.
- Along with everyone who gave, you helped us [approved action or result].
Use "kept [program] running all year" only if that is exactly what happened. A line about the work has to be as true as a number would be.
Wishes
- We hope your season is warm and restful.
- Wishing you joy and good company.
- May the new year be kind to you and yours.
- We hope the holidays give you some real time off.
- Wishing you peace in the weeks ahead.
- Here's to a good year ahead.
Sign-offs
- With gratitude, [Name], [Title]
- Gratefully, [Name] and the whole team
- Warmly, [Name], Executive Director
- On behalf of the board, [Name]
- [Name] and all of us at [Organization]
- With thanks, [first names of the team]
How to Choose the Right Message for Each Donor Group
On Greenvelope, you can use shared wording for a donor group or personalize individual holiday cards. Start with a message that is true for everyone in the group, then add personal details only where your records support them.
- One list, mixed giving histories: use a message that thanks the community of supporters, such as the starter message at the top of this guide. It is true for a first-time donor and a twenty-year donor alike.
- A clean segment, such as monthly donors: for a group that needs different wording, a separate mailing is one option. You can also personalize individual cards within a mailing, one contact at a time.
- A short list of major donors, board members, or funders: start from the base card and edit each person's card individually, with a line only they would recognize.
- Donors whose history you cannot confirm: leave out "this year", "again", and "monthly". Thank them for being part of the work and stop there.
- Anyone who asked not to be contacted: leave them off. A thank-you card is still a message from your organization.
For the client and vendor side of a business list, our corporate holiday card etiquette guide has wording by audience, and holiday card messages for every list covers family, friends, and coworkers.
When to Send a Holiday Card to Donors
A Greenvelope card goes out on the date and time you set, so the timing question is less about delivery and more about where the thank-you sits next to your appeals. This guide recommends choosing one of three windows and keeping at least a few days between the card and any message that asks for a gift.
- Thanksgiving (U.S. lists): send the week before the holiday. In 2026, Thanksgiving is Thursday, November 26, so consider scheduling the card during the week of November 16, before both the holiday and GivingTuesday on December 1.
- December holidays: send in the first two weeks of December. Hanukkah begins at sundown on Friday, December 4, 2026, so aim for a Hanukkah greeting to arrive by December 3.
- New Year: send in the first two weeks of January, after checking your organization's appeal calendar.
Whichever window you choose, look at your appeal calendar first. A thank-you that lands the morning after a "last chance to give" email reads like part of the campaign. Our guide to when to send holiday cards has the full paper and digital timelines.
Common Mistakes on Donor Holiday Cards
- A soft ask at the end. "If you're able, consider a year-end gift" turns the thank-you into an appeal.
- Thanking for something the records do not show. "Thank you for your gift this year" to someone who last gave in 2023 tells them nobody checked.
- A result nobody approved. A number pulled from memory can contradict your annual report. Use the approved figure or a plain description.
- Crediting one donor with everything. Credit a donor with a specific result only when you can substantiate it. For work supported by several contributors, use collective wording such as "supporters like you".
- Signing as the organization only. A name and a title show that a person wrote it.
- Assuming a holiday. "Merry Christmas" suits a list that shares the observance; a general list gets a seasonal or New Year greeting.
- Sending it with the appeal. The same email, the same day, or the same envelope makes the card part of the ask.
How to Send Donor Holiday Cards Online With Greenvelope
Greenvelope sends a donor holiday card as a card mailing: choose a design from the business holiday card collection, replace the sample message with one of the examples above, and add your logo or a photo from the Edit Card section of the Design step. On Greenvelope, a card mailing has no RSVP form, which suits a thank-you: nothing on it asks the donor to do anything. If you want to point donors to your annual report or a thank-you video, the Add Link button in the card editor links any text, image, or area of the card.
Build the list in the Send step by importing contacts from Excel or a CSV file exported from your donor database, and add tags such as "Monthly" or "Board" so you can filter the list. Personalization has two layers. Insert Personalization adds each donor's first name to the email message or the front of the digital envelope. To change the wording on the card itself for one person, turn on Allow Card Personalization for Each Guest under Details, Information, Advanced Options, then use Customize / Send beside that contact in the Send step. On a Business account, you can also assign each contact a sender, up to 20 senders per mailing, so a major donor's email shows the board chair as the sender and everyone else's shows the executive director. Our guide to personalizing business holiday cards at scale walks through the spreadsheet and the fallback text.
Before sending, preview the card and envelope, send yourself a test, read it on a phone, check names and sender assignments, confirm the reply-to address, and test any links. In the Send step, the green Send Invitations button delivers right away to the contacts you select; Schedule Send goes out on the date and time you set and includes all unsent contacts, including any you add after scheduling. For email and text sends, the Opened tab in the Send step shows which cards Greenvelope recorded as opened. If you spot a typo after sending, you can edit the card for up to five months, and the links you already sent show the updated card.
Single mailings start at $19 for a guest list of up to 20 people, with pricing based on list size and no subscription required; each mailing is priced by its own list, and our cost guide explains single-mailing plans and annual memberships. Paid accounts start with 500 text messages, with more available to purchase; additional text messages and optional custom design services cost extra, and the text message help article lists the current packages. A trial send to up to 10 people needs no credit card. For the full walkthrough, see how to send holiday cards online.
Frequently Asked Questions
What is the best nonprofit holiday card wording to donors?
On a Greenvelope digital card or a printed one, the best nonprofit holiday card wording to donors is a greeting, a specific thank-you, and a sign-off from a named person, with no ask. Add a seasonal wish and one verified line about the work if they fit. For example: "Happy Holidays from all of us at [Organization]. Thank you for standing with us this year. We hope your season is warm and restful. With gratitude, [Name], Executive Director."
Should a nonprofit holiday card to donors include a donation ask?
No. A holiday card to donors is a thank-you, and any request for a gift, including a soft one in a P.S., turns it into an appeal. This guide recommends sending the year-end appeal as its own message, at least a few days before or after the card.
What should a nonprofit write in a holiday card to a first-time donor?
On a Greenvelope card to a first-time donor, name the first gift and welcome them, without mentioning the amount. For example: "Thank you for your first gift to [Organization] this year. We're glad you're part of this work. Wishing you a warm holiday season." Use it only when your records confirm the gift was their first.
What should a nonprofit holiday card say to major donors?
A Greenvelope card to a major donor should read like a personal note from the person who knows them, with one detail only that donor would recognize, such as a visit or a conversation. Leave out the gift amount and any giving-level name. With card personalization turned on, you can edit that one donor's card before sending it.
How do you thank monthly donors in a holiday card?
On a Greenvelope card for monthly donors, thank them for the consistency rather than the total. For example: "Your gift has arrived every month this year, and we never take it for granted. Thank you for being someone we can count on." Use this wording only for donors whose records confirm a monthly gift.
Should a nonprofit holiday card say Merry Christmas or Happy Holidays?
On a Greenvelope card to a general donor list, choose Happy Holidays, Season's Greetings, or a New Year greeting, since you rarely know what each donor observes. Merry Christmas, Happy Hanukkah, or another specific greeting fits when your organization and its supporters share a faith, or when a donor has told you what they celebrate.
When should a nonprofit send holiday cards to donors?
With Greenvelope's Schedule Send, cards go out on the date and time you set, and this guide recommends one of three windows: the week before Thanksgiving for U.S. lists, the first two weeks of December, or the first two weeks of January for a New Year card. For a specific holiday, plan around its date; for Hanukkah 2026, aim for arrival by December 3. Keep at least a few days between the card and any appeal.
Should a nonprofit combine a holiday card with a donation receipt?
For a Greenvelope donor holiday card, this guide recommends sending the donation acknowledgment separately. That keeps the greeting focused on thanks while your organization handles acknowledgments through its usual process.
Can a nonprofit send donor holiday cards by email or text?
Yes, Greenvelope sends holiday cards by email, or by text message in supported countries, and shows which cards it recorded as opened for those sends. Paid accounts start with 500 text messages, with more available to purchase. Text only donors who gave you a mobile number and would expect to hear from you that way.
Can each donor's holiday card be personalized with their name?
Yes, on Greenvelope, Insert Personalization adds each donor's first name to the email message or the front of the digital envelope, with fallback text for contacts without one. To change the wording on the card itself for one donor, turn on card personalization for each guest and edit that donor's card in the Send step.
Who should sign a nonprofit holiday card to donors?
A Greenvelope card to donors should be signed by a named person with a title, such as the executive director, the board chair, or the program team by first name, rather than by the organization alone. On a Business account, each contact can also be assigned a sender, so the email comes from the person that donor knows.
Should a nonprofit send a holiday card to donors who did not give this year?
Yes, a Greenvelope card to past donors is worth sending, as long as it thanks them for what they already did and says nothing about this year. For example: "Your support helped build what [Organization] is today, and we are still grateful for it." Leave out "we miss you" and anything else that reads as a nudge, and skip anyone who asked not to be contacted.
Explore more guides in the Greenvelope resource hub: