Greenvelope's real estate holiday card messages for clients combine a greeting, one true detail, a seasonal wish, and a personal sign-off. Keep market updates and referral requests for a separate message. The examples below cover new homeowners, past buyers, sellers, active clients, referral partners, and cards from a team or brokerage.
For clients you've worked with, one accurate detail can make a holiday card feel personal: the street, the closing month, the kitchen they fell for, or the house they said goodbye to. One detail like that turns a card to the whole database into a note from the person who handed over the keys. The examples below show where that detail goes, and what to write when you don't have one.
If you only need one complete message, start here:
Happy Holidays, Maya and Chris
I still think about the day you got the keys to Alder Street. I hope the house is full of people and good food this month.
Wishing you both a warm holiday and a great 2027.
Dana Whitfield
At a Glance
- Four parts, in order: a greeting with the client's name, one line about the home or the work you did together, one seasonal wish, and a sign-off from the agent, team, or brokerage the client knows
- Leave out home values, market statistics, listings, "thinking of selling?" lines, and referral requests; a holiday card that asks for something reads as a mailer
- Split the list at least three ways: clients who closed this year, past clients, and referral partners. Each group gets its own middle sentence
- When you don't know what a client celebrates, write to the season or the new year, and avoid assumptions about family, faith, or who lives in the home
- This guide recommends sending in the first two weeks of December, or sending a New Year card in the first two weeks of January if December is already full
- Check your brokerage's policy on client mailings before you send, including how your name, brokerage, and license details should appear
What Should a Real Estate Holiday Card Say?
For a Greenvelope holiday card, arrange your wording in four parts: a greeting, a line that only you could write to this client, a seasonal wish, and a sign-off. Keep the whole message under about 60 words and let the design carry the rest.
| Slot | What goes there | Example |
| Greeting | Happy Holidays, Season's Greetings, Merry Christmas or Happy Hanukkah when you know the client celebrates it, or Happy New Year, with first names | Happy Holidays, Maya and Chris |
| The home line | One true detail: the street, the closing, the first holiday in the house, the sale, or the search you are still on together | I hope your first December on Alder Street is a cozy one. |
| Wish | Warmth, rest, a full table, a good year ahead | Wishing you a warm holiday and a great 2027. |
| Sign-off | Your name, or you and your team by name, with the brokerage shown the way your broker requires | Dana Whitfield |
| What stays off | Estimated values, market reports, new listings, referral requests, review requests, and anything about the client's finances | (nothing) |
Real Estate Holiday Card Messages for Clients by Relationship
Adapt these messages to your selected Greenvelope design, replacing the example names and checking how the text fits. The agent, client, and street names below are illustrative; replace them with your own details, and treat [First Name] and [Street] as placeholders to type over. Each example is one complete card message with one closing. Use household details and holiday traditions only when you know they fit the client. Design pairings name designs from Greenvelope's business holiday card collection, read on their product pages on November 13, 2026.
Buyers spending their first holiday in a new home
This is the easiest card on the list to write, because the news is good and it is theirs. Name the house and picture them in it.
Happy Holidays, Maya and Chris
Your first holiday season on Alder Street. I hope you're settling in and the house is full of people you love.
Thank you for letting me be part of getting you there.
Dana Whitfield
Merry Christmas, Priya
Last December you were touring condos in the rain. This year you're hanging lights on your own balcony. I couldn't be happier for you.
Enjoy every minute of it.
Marcus
Season's Greetings to the Okafor family
I hope your first winter in the new house has been everything you pictured, including the fireplace.
Wishing all five of you a warm and happy holiday.
Elena Ruiz, Harborview Realty
Happy Holidays, Jordan
First place, first holiday in it. That's a big year.
I hope it already feels like home. Here's to many more Decembers there.
Sam Patel
Happy New Year, Tom and Keisha
You closed in October and I'm guessing there are still boxes. No judgment. I hope 2027 is the year the house really becomes yours.
All my best,
Renee
Design pairing: Festive Antique Storefront by Becky Nimoy Stationery, an illustrated door hung with garland, which suits a card about a new front door. For templates, explore business holiday card designs on Greenvelope.
Past buyers and home anniversaries
For clients who bought a year or more ago, the number of years is the detail. It shows you remember, and it takes one glance at your closing records to get right.
Happy Holidays, Daniel and Wen
Three holiday seasons on Birch Lane already. I drove past last month and the garden looks great.
Wishing you both a warm holiday and a happy new year.
Dana Whitfield
Season's Greetings, Alicia
It's been five years since closing day, and I still remember how sure you were the minute you walked in.
I hope the house has been good to you. Happy holidays.
Marcus Bell
Happy Holidays to the Lindqvist family
Another year in the house on Cedar Court. I hope it's been a good one.
Thinking of you all this season and wishing you a great 2027.
Elena
Merry Christmas, Grace and Owen
Two years ago this week we were waiting on your inspection report. I'm glad this December is calmer.
Enjoy the holidays at home.
Sam Patel
A home anniversary also deserves its own note in the closing month. On Greenvelope that is a separate card mailing, so the holiday card can stay a holiday card and mention the years in passing.
Design pairing: Pine Frame Greeting by Hooray Creative, a hand-drawn pine and berry border around a block of message text. For templates, explore business holiday card designs on Greenvelope.
Sellers
A seller left a home, and the feeling is not always simple. Thank them for the trust, and point toward wherever they landed. If the sale followed a death, a divorce, or a hard year, keep it short and kind.
Happy Holidays, Robert and Anne
Thank you for trusting me with the house on Wren Road this spring. I know how much those thirty years meant.
I hope the new place is starting to feel like yours. Warm wishes for the holidays.
Dana Whitfield
Season's Greetings, Luis
Thanks again for letting me handle the sale this summer. You made my job easy.
I hope Denver is treating you well. Happy holidays.
Marcus
Happy Holidays, Hannah
Thank you for trusting me with both your sale and your purchase this year.
I hope you're finally unpacked and resting. Wishing you a peaceful season.
Elena Ruiz
Thinking of you this season, Daniel
Thank you for trusting me with your mom's house this year. I know it was more than a sale.
Wishing you and your family a quiet, gentle holiday.
Pat
Design pairing: Pine Frame Greeting by Hooray Creative, whose open center leaves room for a few sentences.
Active clients: still searching, listed, or under contract
These clients are in the middle of it, and December can feel like a stall. The card says you are still with them, and it carries no update. Updates go in your regular messages.
Happy Holidays, Nina and Josh
Thank you for your patience and good humor on all those Saturday tours. I've enjoyed getting to know you along the way.
Rest up over the holidays. I'll be ready when you are.
Dana
Season's Greetings, Mr. and Mrs. Ocampo
Thank you for trusting me with your home. I know having it on the market over the holidays isn't easy.
I hope you get some quiet time together this month.
Marcus Bell
Happy Holidays, Aisha
Under contract by December. What a way to end the year.
Enjoy the holidays, and I'll see you at closing in January.
Sam Patel
Happy New Year, Devon
Thanks for sticking with the search this fall. I have a good feeling about the new year.
Talk soon, and enjoy the break.
Elena
Design pairing: Hand Lettered Greetings by Snow and Ivy, a greeting hand lettered in red and white. For templates, explore business holiday card designs on Greenvelope.
Longtime and repeat clients
Happy Holidays, Carol and Jim
Three houses and twelve years. I've lost count of the kitchens we've stood in together.
Thank you for trusting me every time. Wishing you a wonderful holiday.
Dana Whitfield
Season's Greetings to the Haddad family
From your first condo to the house the kids are growing up in, it's been a privilege to help along the way.
Warm wishes to all of you this season.
Marcus
Merry Christmas, Tomas
Every year I'm grateful you called me back in 2019. Thank you for being such a good client and an even better neighbor.
Have a great holiday.
Sam
Clients who sent you a referral
Thank them for the trust behind the introduction, by name if you can. This is thanks for a referral already given. It is not the place to ask for the next one.
Happy Holidays, Wen
Thank you for introducing me to your sister this year. Helping her find her place was one of the best parts of my fall.
It means a lot that you'd trust me with family. Warm wishes for the season.
Dana Whitfield
Season's Greetings, Jim and Carol
You've sent three friends my way this year, and every one of them has been a joy to work with. That says a lot about you.
Thank you. Happy holidays to you both.
Marcus Bell
Happy Holidays, Alicia
Thank you for recommending me to Ben. I appreciate you thinking of me.
Wishing you a wonderful holiday season.
Elena
Design pairing: Hand Lettered Greetings by Snow and Ivy.
Referral partners: lenders, title and escrow officers, inspectors, and contractors
Partners get thanked for a specific save, the way you would thank a colleague. If the card travels with a gift, ask your broker first; this guide covers the wording only.
Happy Holidays, Rachel
Thank you for getting the Alder Street loan across the line in nineteen days. My buyers still talk about it.
I'm lucky to work with you. Enjoy the break.
Dana Whitfield
Season's Greetings to everyone at Lakeshore Title
Thank you for a year of clean closings and fast answers, even at 4:55 on a Friday.
Wishing your whole team a happy holiday and a good rest.
Marcus Bell, Bell and Company Realty
Happy Holidays, Andre
My clients trust your inspection reports, and so do I. Thanks for always making time to walk them through the findings.
Have a great holiday with your family.
Elena Ruiz
Happy New Year, Noor
Thank you for staging four of my listings this year. You made each one look its best.
Here's to a busy 2027 for both of us.
Sam
Happy Holidays, Tony
Thanks for squeezing in every last-minute repair I threw at you this year. You saved more than one closing.
Enjoy some time off. You've earned it.
Dana
Design pairing: Cityscape by Vera Lim, an arched window filled with an illustrated city view, with gold-foil accents as a digital effect. For templates, explore business holiday card designs on Greenvelope.
One message for your whole sphere
When the list includes past clients, neighbors, and people you met at an open house, no single home detail fits everyone. For a mixed list, use a seasonal greeting that doesn't assume a shared transaction or a current address.
Happy Holidays from Dana Whitfield
Thank you for being part of my year, whether we closed on a house together or just caught up at the farmers market.
Wishing you a warm holiday season and a happy 2027.
Dana
Season's Greetings
I get to do this work because of people like you. Thank you for your trust, your friendship, and your kind words this year.
Warm wishes for the holidays and the new year.
Marcus Bell
Happy Holidays, neighbors
It's been another good year in Maple Heights, and I'm grateful to live and work here alongside you.
Wishing every home on the hill a bright season.
Elena Ruiz
Design pairing: Cityscape by Vera Lim for an in-town list.
Real Estate Holiday Card Messages by Tone and Holiday
Greenvelope's business holiday designs take any of these tones; what changes is the length and how much of your own voice goes in. Pick the group that sounds like you on the phone. Design pairings again come from the business holiday card collection linked above.
Short and simple
Happy Holidays, [First Name]
Thinking of you in the house on [Street] this season.
Warm wishes for 2027.
Dana
Season's Greetings
Thank you for your trust this year. I hope the holidays are good to you.
Marcus Bell
Happy Holidays, [First Name]
I'm so glad I could help you find your new home this year.
Wishing you a happy first holiday there.
Elena
Warm wishes for the season
Grateful for you, this year and every year.
Sam Patel
Design pairing: Elegant Greenery by Robinson Creative House, watercolor greenery around a thin border with gold foil as a digital effect, which leaves a short message plenty of room.
For a client you address as Mr. or Ms., or a relationship that has stayed businesslike, keep the same four parts and drop the first-name ease.
Season's Greetings
Thank you for your trust throughout 2026. It has been a pleasure working with you.
Wishing you a peaceful holiday season and a happy new year.
[Agent Name], [Brokerage]
Season's Greetings, Mr. and Mrs. Ocampo
Thank you for the opportunity to represent you this year.
With best wishes for the holidays and the year ahead.
Marcus Bell, Bell and Company Realty
Design pairing: Elegant Greenery by Robinson Creative House also suits a formal note.
Light and funny
Humor on a client card is at your own expense, or the house hunt's, never the client's. Skip it for anyone whose year was hard.
Happy Holidays, Nina and Josh
This year you toured 23 houses and I only got us lost twice. I call that a win.
Enjoy the one you picked. Merry everything.
Dana
Season's Greetings, Jordan
May your holidays be merrier than your inspection week.
Thanks for a great year. Enjoy the new place.
Marcus
Happy Holidays, Priya
No showings, no paperwork, no "one more thing from the lender." Just a card to say I'm glad we met this year.
Have a wonderful holiday.
Elena
Happy Holidays to the Okafors
I hope Santa has an easier time finding the place than the appraiser did.
Wishing you all a happy first Christmas in the house.
Sam
Design pairing: Hand Lettered Greetings by Snow and Ivy.
Christmas and Hanukkah, for clients you know celebrate
Merry Christmas, Grace and Owen
I hope the stockings are up on that mantel you loved from the first showing.
Wishing you a joyful Christmas at home and a happy new year.
Dana Whitfield
Happy Hanukkah, Rachel and Ben
Thinking of you lighting the candles in the new house this year.
Wishing you eight warm nights and a sweet year ahead.
Marcus
Merry Christmas to the Lindqvist family
Thank you for letting me be a small part of your year.
I hope Christmas morning on Cedar Court is a happy one.
Elena
Design pairing: for Christmas, Classic Poinsettias by Signature Greenvelope, red poinsettias under a Season's Greetings script. For Hanukkah, choose from Greenvelope's Hanukkah card collection rather than a Christmas motif; within the business collection, Modern Holidays by Jennifer Wick sets Happy Holidays in tall letters over a blue watercolor wash, with no Christmas imagery.
Non-denominational and season-focused
Use these when you don't know what a client observes, which for most agents is most of the list. They focus on the season and the year ahead; use winter references only when they fit the client's location.
Season's Greetings, [First Name]
As the year winds down, I wanted to say thank you for trusting me with something as big as a home.
Wishing you warmth and good company in the weeks ahead.
Dana Whitfield
Warm wishes from Marcus Bell
However you spend the next few weeks, I hope you spend them somewhere that feels like home.
Thank you for a wonderful year.
Marcus
With thanks at the end of the year
Helping people find home is the best job I know, and you're the reason I get to do it.
Be well this season.
Elena Ruiz
Design pairing: Pine Frame Greeting by Hooray Creative.
New Year cards
A New Year card suits an agent whose December is all closings, and it sidesteps the question of which holiday to name. Send it in the first two weeks of January.
Happy New Year, Maya and Chris
2026 was the year you became homeowners. I hope 2027 is the year you finally pick a paint color for the hallway.
Thank you for a great year.
Dana
Happy New Year, [First Name]
Thank you for trusting me in 2026.
Wishing you a happy, healthy year in the house on [Street].
Marcus Bell
Cheers to 2027
To everyone I had the privilege of working with in 2026: thank you. Here's to another year of good news and new front doors.
Elena Ruiz and the Harborview team
Design pairing: Cheers To Another Year by Signature Greenvelope, a New Year greeting in bold type. For templates, explore business holiday card designs on Greenvelope.
Messages From a Solo Agent, a Team, or a Brokerage
Greenvelope lets a Business account assign each contact an email sender name, so a brokerage can send one card design and have each client's email show their own agent as the sender. Whoever signs, the wording changes with the voice.
From a team
Happy Holidays from the Whitfield Group
It was a pleasure working with you this year.
Thank you for letting us be part of your move. Warm wishes for the season.
Dana, Luis, Aisha, and Tom
Season's Greetings, [First Name]
From the first showing to the closing table, our whole team was glad to work with you this year.
Wishing you a happy holiday at home.
The Bell and Company team
From a brokerage
Season's Greetings from Harborview Realty
Thank you to every buyer, seller, and neighbor who trusted our agents this year.
We're grateful to work in this community, and we wish you a warm holiday season.
Elena Ruiz, Managing Broker, and all of us at Harborview
Happy New Year from Maple Heights Properties
Thank you for making 2026 a year we're proud of.
Wishing you good health and good news in 2027.
Your friends at Maple Heights Properties
A brokerage-wide card is the least personal option, so when the list allows it, let each agent's name lead. Our guide to holiday cards from each account manager explains the multiple senders setup step by step.
What to Leave Off a Real Estate Holiday Card
On a Greenvelope holiday card, keep the message to thanks and good wishes, and send everything else separately. Use this as one checklist before you send:
- Home values and market numbers. "Your home is up 12 percent" turns a greeting into a pitch. Send market updates as their own email in January.
- "Thinking of selling?" Or buying, or refinancing, or "who do you know." A pitch in the last line undoes everything above it.
- A referral or review request. Thank clients for referrals they already gave. Ask for new ones another day.
- Price, financing, or negotiation details. A card can be read over a shoulder. "Thank you for trusting me with the sale" says enough.
- Your listings and production numbers. Keep sales totals, rankings, and listing promotions in a separate update.
- Assumptions about the household. Write to the people you know by name. Couples separate and households change, so don't guess at a spouse, children, a faith, or who lives in the home now.
- The wrong house. Naming a street the client sold two years ago is worse than naming none. Check the list against your records.
- The calendar-magnet voice. "Your trusted real estate professional wishes you joy" could come from anyone. Write the way you talk.
- The same card to partners and clients. A lender does not need to hear about their first holiday in the home.
- An unfamiliar sign-off. Use the agent, team, or brokerage name the client recognizes, and include the brokerage details your broker requires. Check your brokerage's policy on how your name, brokerage, and license details should appear, and whether the card needs a review first.
- A wall of text. Sixty words is plenty.
Email Subject Lines and Sample Texts for Real Estate Holiday Cards
Greenvelope sends holiday cards by email or by text message in supported countries. For email, choose a sender name your client recognizes and a short subject line that stays with the greeting.
Email subject lines:
Happy Holidays from Dana Whitfield
A holiday card from your agent, Marcus
Thinking of you on Alder Street this season
Season's Greetings from the Whitfield Group
Happy New Year from Elena at Harborview Realty
Sample texts to send from your own phone: these are messages you write yourself. Use the client's personalized card link, copied from that contact's row in the Send step, and never reuse one client's link for another. Copying a personalized card link is unavailable in Trial Mode. Text only the clients who already hear from you by text.
Hi Maya, it's Dana. Here's a holiday card for you and Chris: [link]
Happy holidays, Luis. I wanted to send you a holiday card: [link]. Hope Denver is treating you well.
Hi Rachel, Dana here. Thank you for a great year of closings. A little holiday card for you: [link]
Mix-and-Match Lines for a Real Estate Holiday Card
For a short Greenvelope holiday card, choose one line from each row below: one opener, one home line, one wish, and one sign-off.
| Slot | Lines to choose from |
| Openers | Happy Holidays, [First Name]. Season's Greetings to the [Last Name] family. Happy New Year, [First Name]. Thinking of you this season. Warm wishes from [Your Name]. |
| Home lines for buyers | I hope your first holiday season on [Street] is a cozy one. [Number] years in the house already. I still remember the day you got the keys. I hope the house is full of people you love this month. I'm so glad I could help you find your new home this year. |
| Home lines for sellers and active clients | Thank you for trusting me with the house on [Street]. I hope the new place is starting to feel like yours. Thank you for trusting me with your home search. Thank you for your patience this fall. I'll be ready when you are. |
| Lines for partners | Thank you for a year of smooth closings. My clients are lucky to have you, and so am I. You saved more than one closing this year. Here's to a busy 2027 for both of us. |
| Wishes | Wishing you a warm holiday and a great 2027. Enjoy the holidays at home. I hope you get some quiet time this month. Warm wishes for the season. Be well this season. |
| Sign-offs | [Your first name]. [Your full name], [Brokerage]. [Your name] and the [Team Name] team. All of us at [Brokerage]. |
How to Choose the Right Message for Each Part of Your List
Greenvelope supports personalizing holiday cards for individual clients, and a group that needs different wording throughout can go out as its own card mailing. Group your list by relationship before choosing the wording; for most agents the groups follow the closing records:
- Closed this year: name the street and the first holiday in the home, or the sale and where they landed. These clients get the most personal version.
- Past clients: use the number of years, or a short "thinking of you in the house on [Street]". Check the address is still theirs before you name it.
- Active clients: encouragement and thanks, no status update.
- Referral partners: one specific thank-you each, written like a note to a colleague.
- Everyone else in your sphere: the whole-list message, signed with your first name.
- Your top ten or twenty: with card personalization for each guest turned on, customize each client's individual card with a detail specific to your relationship.
If a past client has sold and moved on with another agent, a short card with no home line still fits. If a client's year included a loss, use one of the gentle seller messages above, or send nothing and call instead.
When to Send Real Estate Holiday Cards to Clients
Greenvelope holiday cards can be scheduled to go out on the date and time you set, so the send does not depend on your closing calendar. This guide recommends the first two weeks of December for a general holiday greeting. For clients celebrating Hanukkah in 2026, aim for arrival by Thursday, December 3, ahead of the sundown start on Friday, December 4. A New Year card goes out in the first two weeks of January. Our guide to when to send holiday cards has the full calendar for paper, digital, and business sends.
How to Send Real Estate Holiday Cards Online With Greenvelope
Greenvelope sends a holiday card to a client list as a card mailing, by email or by text message in supported countries: choose a design from the business holiday card collection, replace the sample message with one of the examples above, and add your logo or a photo with the Add Image or Video button in the card editor (Add a Photo or Logo to a Card). A card mailing carries your message but not an RSVP form, which is right for a greeting. Clients open the card without creating an account, and the card is ad-free.
Personalization has three layers, and a real estate list can use all of them:
- The name and the street, for everyone. Insert Personalization adds a contact's first name, or a custom field you create, to the message at the top of the email or the front of the digital envelope, with fallback text for any contact missing that detail (Insert Personalization). Add a custom contact field such as Street to your spreadsheet (Create Custom Contact Fields), then test the full sentence with both a completed field and a blank field. The fallback text replaces only the missing detail, so if many clients have no street on file, use a general greeting such as "Thinking of you this season" for that part of the list.
- The card itself, for your closest clients. Turn on Allow Card Personalization for Each Guest under Details, Information, Advanced Options, then use Customize / Send next to a client's name on the Send step to edit the card for that client alone (Personalize Card to Each Recipient).
- The sender, for teams and brokerages. On a Business account, add up to 20 senders per mailing and assign one to each contact, so each client's email is from their own agent by name (Set Up Multiple Senders). There is no extra fee for additional senders.
Import the list from a spreadsheet, your webmail contacts, or a past mailing (Import Contacts). Before sending, preview the card and envelope, send yourself a test (Send a Test Card), read it on a phone, check names, streets, and sender assignments, and confirm the reply-to address. Send now, or use Schedule Send on the Send step to pick the date and time; a scheduled send goes to every unsent contact, including clients added after you scheduled it (Schedule Card Sending). Afterward, the Opened tab on the Send step shows which cards Greenvelope recorded as opened for email and text sends (View Opened Cards); an open does not prove that a client read the message.
Single mailings start at $19 for a guest list of up to 20 people, with pricing based on list size and no subscription required; our cost guide explains single-mailing plans and annual memberships. Under single-mailing pricing, each separate card mailing is priced separately, while editing individual clients' cards happens inside one mailing. Paid accounts start with 500 text messages, with more available to purchase; additional text messages and optional custom design services cost extra, as the text message help article explains. A trial send to up to 10 people needs no credit card. For the full workflow, see our guides to personalizing business holiday cards at scale and sending holiday cards online, and for wording across other industries, our holiday thank you card messages for clients.
Frequently Asked Questions
What are good real estate holiday card messages for clients?
Greenvelope's examples for real estate holiday cards follow one pattern: a greeting with the client's name, one true line about the home or the work you did together, a seasonal wish, and a sign-off in your own name, such as "Happy Holidays, Maya and Chris. I hope your first December on Alder Street is a cozy one. Wishing you a warm holiday and a great 2027. Dana." Keep it under about 60 words, and leave out market updates and referral requests.
What should a realtor write in a holiday card to past clients?
On a Greenvelope card to past clients, name the home and the time that has passed, for example "Three holiday seasons on Birch Lane already. Wishing you both a warm holiday and a happy new year." The number of years shows you remember, and your closing records make it easy to get right. Check that the client still owns the home before you name the street.
What can I write to a past client I haven't spoken to recently?
For a Greenvelope card to a past client, use a short greeting without assuming they still live in the same home. Try: "Happy Holidays, [First Name]. It's been a while, and I hope you're doing well. Wishing you a happy 2027. [Your Name]."
What do you write to clients spending their first holiday in a new home?
On a Greenvelope card for this year's buyers, name the street and picture them in the house: "Your first holiday season on Alder Street. I hope you're settling in and the house is full of people you love." Add one line of thanks for letting you be part of it, and sign with your first name.
Should a real estate holiday card ask for referrals?
No. A holiday card that asks for referrals, reviews, or listings reads as a mailer, and clients notice. Thank clients for referrals they already gave, by name where you can, and save any request for a separate message in the new year.
Should a real estate agent's holiday card say Merry Christmas or Happy Holidays?
On Greenvelope, you can send a seasonal or New Year greeting to the whole list, such as Happy Holidays or Season's Greetings, and that is the practical choice when you don't know what each client celebrates. Merry Christmas or Happy Hanukkah feels personal for a client you know celebrates it. If you are not sure, write to the season.
What should a holiday card to a lender, title officer, or other referral partner say?
On a Greenvelope card to a partner, thank them for one specific thing they did this year, the way you would thank a colleague: "Thank you for getting the Alder Street loan across the line in nineteen days. I'm lucky to work with you." Keep client finances off the card, and if the card comes with a gift, ask your broker first.
Can each client's card mention their own street or address?
On Greenvelope, Insert Personalization can add a first name or a custom contact field, such as a street name, to the message at the top of the email or the front of the digital envelope, with fallback text for any contact missing that detail. To change the wording on the card itself for one client, turn on card personalization for each guest and edit that client's card on the Send step. The [Street] in this guide's examples is a placeholder to type over.
Can a brokerage send one holiday card that comes from each client's own agent?
On a Greenvelope Business account, you can add up to 20 senders to a mailing and assign one to each contact, so each client's email shows their own agent as the sender while the card design stays the same. Adding senders has no extra fee. A larger brokerage can also run one mailing per agent or per office, each with its own message and sign-off.
Can real estate agents send holiday cards to clients by text message?
On Greenvelope, a card can go by text message in supported countries, and an agent with a paid account can also copy a client's personalized card link and paste it into a text from their own phone. Paid accounts start with 500 text messages, with more available to purchase. Text only the clients who already hear from you that way, and keep the text to a greeting, your name, and the link.
When should real estate agents send holiday cards to clients?
Greenvelope holiday cards can be scheduled for the date and time you choose. This guide recommends the first two weeks of December for a general holiday greeting, or the first two weeks of January for a New Year card. For clients celebrating Hanukkah in 2026, aim for arrival by December 3, before the holiday begins at sundown on December 4.
Is a digital holiday card appropriate for real estate clients?
A Greenvelope digital holiday card can be a thoughtful greeting for a real estate client. Clients can open the ad-free card without an account. What makes it feel personal is the wording: the client's name, their street, and your own sign-off. Some agents send digital cards to the full list and handwrite paper notes to a few clients who closed this year.
Explore more guides in the Greenvelope resource hub: