Effective marketing requires inspiration, creativity, and a great deal of time, especially when it comes to sending invitations and announcements. A common question we receive from business owners and event professionals is how to increase open rates, whether for event invitations or milestone announcements. Below are some simple tips you can incorporate into your emails to ensure your event marketing efforts get the best results through Greenvelope.
Create Your Business Invitation
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Get startedAnd remember, with Greenvelope the mailing itself does a lot of the work for you. The animated envelope invites guests in and boosts engagement, while built-in RSVPs and messaging make it easy for them to respond the moment they open your invitation.
Subject Line
- Avoid using all-caps text:
- While there are some brands who have had success using all caps subject lines on a regular basis, it is best to avoid if you’re worried about hitting inboxes. The words “You are invited” in an inbox is more effective than “PLEASE JOIN US” in a spam filter.
- Avoid using symbols:
- This relates to even basic symbols. Replace “&” with “and” for increased deliverability, and as always, avoid exclamation points (!!!).
- Be concise and specific:
- Many devices will cut off subject lines around 40 characters, depending on text size and screen. Get to the point at the beginning of your subject line, not the end.
- Offer information that is of value:
- What is the mailing about, and why should guests open it? Make it clear from the subject line so your invitation or announcement reads as something worth opening, not something to skip.
Sender Name
When deciding between a company or personal sender name, consider which name will be most recognizable to your mailing list. You can always combine them (i.e. Sam, Greenvelope CEO) but keep in mind that the text may get cut off in different browsers or devices so consider length and priority of information.
Whitelist the Greenvelope IP address
Deliverability comes down largely to sender reputation and authentication, and Greenvelope takes care of the technical setup (SPF, DKIM, and DMARC) so your messages are positioned to reach inboxes on major email providers. However, if you are sending to an in-company domain and are concerned with delivery issues, you can always contact us for our sending email/IP addresses for your IT to add to the domain safe list.
Personalization
Add a personal touch to your email by utilizing personalization tag functionality. This can be especially useful for including the names of each, individual recipient. Your readers will see the customization in the teaser text and be more inclined to open the message. For example, to add first name personalization to your email message, you would use the ##firstname## mail merge tag.
Include Pre-header Text
Pre-header text, otherwise known as teaser text, is the short summary of text that follows the subject line in an inbox. This text is increasingly important with the shift to mobile. Often, preheader text is used as a prescreening tool, since it’s the first thing recipients view (along with the subject line).
Make sure your email communications stand out in style. Greenvelope offers a full collection of sophisticated, sleek designs that allow professionals to effortlessly customize their company branding. Browse the full collection of corporate designs here.
